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Part 1: How to Take Your Business Online
Due to the internet’s accessibility, millions of people across the world can view your website at any time, meaning that for those looking to expand their businesses and reach out to a larger audience, you have many more opportunities to do so. Compare the amount of people you can reach through a website to the amount you can reach through a high street store or local advertising, there’s no reason you shouldn’t look at taking your business online if you’re looking to improve your reach.
Register for free: https://clients.coloradosbdc.org/workshop.aspx?ekey=70420073
Part 2: Website Updates and Modifications
One of the best things you can do as a small business owner to increase your online presence is have a website. Your website should have low friction for your customers as it is their first impression in an online world. Your costs, services, about you, contact and etc. should have consistency. As you grow, your website will grow as well. There are a lot of options when it comes to platforms for your website, join as Brandon simplifies website platforms.
Register for free: https://clients.coloradosbdc.org/workshop.aspx?ekey=70420074
Part 3: Implementing DAAM - Digital Marketing and Advertising
As we all know, there is not a better time to get drive as much traffic to your website as possible. The pivotal point is knowing how to generate qualified website traffic consistently. Akamai, a major content delivery network (CDN) and cybersecurity provider, reported a more than 50% increase in internet traffic. Now, more than ever, advertising and marketing online is critical. Brandon will take a seemingly overwhelming task and simplify into four practical tools.
Register for free: https://clients.coloradosbdc.org/workshop.aspx?ekey=70420076
Part 4: Analyzing the DATA of your web presence
When analyzing your website, it is critical that a small business understands all the metrics. You want to know not only how many visitors you get, where they’re coming from, how long they’re spending on your site, how soon they’re leaving, and how to retain them more consistently. Learn more about your individual digital presence, audience engagement, how to track behaviors, analyze results to ultimately help your small business succeed online.
Register for free:https://clients.coloradosbdc.org/workshop.aspx?ekey=70420077
Monthly Member Meetings:
1st Wednesday of every month
7:30 am – 8:30 am